PRIMARY, SECONDARY AND TERTIARY PACKAGING: DEFINITION AND DIFFERENCES
Packaging that covers and preserves a product performs many functions that go beyond simple protection. Its characteristics such as size, material and design have a strong impact on business costs such as storage and transport costs.
A packaging also has the power to determine the image of the company, for this reason there are three different types that represent an indispensable and strategic factor for companies.
The three types of packaging are:
● Primary packaging;
● Secondary packaging;
● Tertiary packaging.
Primary, secondary and tertiary packaging have a single goal in common, that of protecting a product at all stages of production and transport, including during direct sales to the consumer.
A pack must be able to maintain the properties of the product unaltered, resist during transport, be able to be used quickly and simply, it must be sustainable and be able to respond to the principles of design and marketing.
Each type of packaging has the task of protecting the product from external agents and at the same time its composition must not affect the final cost of the product.
Primary packaging consists of a type of packaging that comes into close contact with the products. The type of material used for primary packaging strongly influences product conservation and quality, for this reason it is considered the last "defense barrier" between the product and external agents.
This type of packaging guarantees the marking, mandatory by law, which contains the fundamental information aimed at protecting the consumer. The packages of fruit and vegetables or the packaging of ready meals are classic examples of primary packaging. As for gift packaging, a classic example of primary packaging is the Sweetbox magnetic box for sweets, available in a neutral or customizable version, in which you can insert chocolates and pralines in complete safety thanks to the PVC food-safe interior.
Secondary packaging can be considered an upgrade of the primary, or a type of packaging that allows you to store and group individual units, for this reason it is also called multiple packaging.
This type of packaging does not come into close contact with the content and does not alter any of its characteristics. The secondary packaging has the aim of attracting the attention of consumers and encouraging the purchase of the product: its design is studied and created following certain characteristics and marketing strategies, it can have an informative or promotional purpose. E-commerce boxes are classic examples of secondary packaging such as, for example, the customizable bottle boxes for sale on www.centuryprint.eu.
Tertiary packaging is the third level of packaging, which takes into account features such as practicality and simplicity. It is designed to facilitate the transport and handling of the product to the points of sale and allows the transport of different primary and secondary packaging at the same time without running risks or contamination.
This type of packaging guarantees safety during the transfer of loads and, in some cases, promotes the brand thanks to the large visual elements on the packaging. An example is the takeaway boxes used by restaurants for home delivery. During and after the Coronavirus pandemic, take away and food delivery activities have increased, resulting in the drive of many restaurateurs to purchase neutral or customized food delivery boxes to carry on their business. The ability to customize the take-away boxes with your own logo gives a huge advantage in terms of recognizability and perception of the quality of the product, as well as great attention to its customers.
On www.centuryprint.eu and www.centuryshop.eu you can choose respectively high quality personalized and neutral packaging starting from small quantities (boxes and shopping bags of 50 pieces) with delivery in 2 weeks throughout Europe.
The choice of packaging includes a part of direct costs such as the purchase of materials and waste management, and a part of indirect costs such as storage costs or related to the packaging process. Before choosing the types of packaging it is necessary to consider: ● The characteristics of the product such as its condition, weight, volume, fragility, stability and perishability;
● The production and packaging phase that determines the type of packaging to use;
● The management of transport and storage;
● The environmental impact of generated waste and sustainable operations such as recycling and reuse.
Centuryprint and Centuryshop's recycled paper packaging is FSC certified to ensure its sustainability. The customizable shopping bags in recycled kraft paper are perfect for enhancing the company's ecological image.